Excel First Trading (excelfirst.my) operates as an international B2B trading and consulting partner based in Malaysia. The organization bridges industrial supply chains with human capital development, servicing global manufacturing and corporate sectors.
1. Core Services & Business Divisions
Excel First Trading focuses its operations on two core pillars:
- Global Oleochemical Business:
- Specializes in supply-chain management, cross-border execution, and international distribution of high-grade oleochemicals and chemical derivatives.
- Serves worldwide manufacturing sectors including regions across the USA, Canada, Africa, LATAM, Europe, and ASEAN.
- Certified & Accredited HRD Corp Corporate Training:
- Designs and executes high-impact, HRD Corp-claimable training modules tailored for modern corporate teams.
- Focuses on bridging skill gaps through interactive workshops, covering master-level business etiquette, professional communication protocols, strategic executive presence, and the integration of AI tools for workplace efficiency.
- Provides structured team-building programs designed to transform individual employees into cohesive units.
2. EFT Malaysia Entrepreneur, Founder & Leadership Background
- Director – Mr Roger Kuan:
- Serves as a certified and accredited HRD Corp Trainer.
- Holds a Bachelor’s Degree in Electronics Systems Engineering from Sheffield Hallam University alongside professional Training-the-Trainer (TTT) certifications.
- Specializes in business sales, marketing, corporate leadership, and AI communications.
- Strategic Partner – Elaine Kwan:
- Associated with Elegance Image And Etiquette Consultancy.
- Acts as an HRD Corp Accredited Trainer, branding strategist, and speaker who structures customized corporate etiquette modules.
3. Other Professional Services & Strategic Initiatives
Beyond its primary trading and training divisions, Excel First Trading engages in several complementary professional initiatives:
- Industry Government Engagement & Partnerships: Actively collaborates with key government bodies, ministries (such as MITI), embassies, and trade associations to align corporate training with national economic policies and compliance standards.
- Global Trade Exhibitions: Maintains an active track record showcasing international capabilities at major trade platforms, including the POC (Kuala Lumpur), Chem Expo (India), In-cosmetics (France & Thailand), BIG 5 (UAE), Canton Fair (China), and Viet Build (Vietnam).
- Media Collaboration: Collaborates with digital publishing and Chinese media networks (such as CSK TV) to expand its market presence and provide broader visibility for its corporate initiatives.
4. Customer Reviews & Market Reception
Excel First Trading operates strictly as a B2B enterprise and corporate solutions provider rather than a consumer-facing retail platform. Instead, its market reputation is built upon:
- Global Supply Chain Trust: Long-standing logistical execution and reliable delivery records servicing multinational manufacturing clients across North America, Europe, Latin America, and Asia.
- Institutional Credibility: Formal accreditation as an official HRD Corp training provider, indicating compliance with rigorous national quality and governance standards for corporate education in Malaysia.
For more information on EFT , please visit www.excelfirst.my
