TikTok Shop is an e-commerce feature on the TikTok platform that allows users to browse and purchase products directly within the app. The feature was launched in late 2020 in select regions and has since been rolled out to more countries.
TikTok Shop allows businesses to create an online store within the app where they can showcase and sell their products. Users can discover products through various ways such as browsing through the TikTok Shop tab or by seeing product links shared by creators in their videos. TikTok Shop also utilizes machine learning algorithms to personalize product recommendations based on a user's interests and activity on the app.
Users can make purchases on TikTok Shop by adding items to their cart and completing the checkout process, which includes entering their shipping and payment information. The feature supports multiple payment methods, including credit/debit cards, PayPal, and various local payment options depending on the user's location.
TikTok Shop is an important step for TikTok in its efforts to monetize the platform and diversify its revenue streams beyond advertising. It also provides businesses with a new channel to reach and engage with TikTok's large and growing user base.
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